The Official Offshore Betting Guide

The rise and “BIG” growth of mobile gaming

The rise and “BIG” growth of mobile gaming – Candy Crush and others

Since release, Candy Crush has made a name for itself by being one of the most downloaded mobile games available for smart phones and tablets. Data confirms that the enthusiasm around puzzle games is valid, since King’s game is the second-most lucrative mobile game, generating eight percent of all mobile game revenue.

Our analysis reveals that when Candy Crush sales start to crash, a new game launch has been key to feed the game’s revenue stream. Candy Crush Saga’s sales sagged nearly 43 percent during the seven months between March and September 2014; and bounced back in October with the release of Candy Crush Soda. The cola-themed sequel accounted for 45 percent of the Candy Crush franchise in-game revenue in the last year. While Candy Crush’s third installment, Jelly, has only been around for three months, the trend seems to continue as King uses new games to maintain revenue.

 

With smartphones now the most used piece of everyday equipment, busy punters now access their online games, casinos and slot machines via mobile. Android and iOS based mobile phones give users unmatched convenience and entertainment, casino gaming software have now caught up with the trend, allowing players to partake with smartphones from just about anywhere.

According to the OOBG projections bets placed via mobile devices is expected to reach $100 + billion annually by 2020, with 250 million people using mobile devices such as smartphones and tablets to place a bet, visit a mobile casino or buy a lottery ticket.

Some of the world’s best online gaming sites, like the global powerhouse YouWager a OOBG preferred Sports Book and wagering house  has long caught on to these trends developing exclusive mobile offers and software. This allows punters to enjoy playing a large selection of games wherever and whenever they want.

The fact that online casinos offer odds and payback percentages that are higher than land-based casinos, has also played a significant role in adding to the popularity of online gaming. This has put immense pressure on gaming software companies  creating an environments conducive to further expansion of mobile gaming applications with REAL MONEY WIN’s

With all of these developments going hand in hand, it is not surprising that today’s online gaming world leaped light years since that first little game called Tetris that hit our mini-screens way back in 1994.

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